The In-House Email Extension Team for 7, 8 & 9-Figure Ecom Brands

The In-House Email Extension Team for 7, 8 & 9-Figure Ecom Brands

We drive higher LTV, stronger profitability, and send emails your customers actually look forward to.

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"Before Penumbra Flow, it felt like we were just one of 100 clients. Now it genuinely feels like we have an in-house team at a fraction of the cost"

Nik, Co-founder @ Élanora

TRUSTED BY THE LEADERS

The Real Ecommerce Problem In 2026

The Real Ecommerce Problem In 2026

Ad costs are rising, trust in the marketplace is at an all time low and most brands are stuck in the same trap:


Spending more to acquire customers they'll only ever sell to once.

The average customer needs 7 touchpoints before they buy, and right now, you're paying for every single one of them through ads.


There's a cheaper way: Email marketing.


Your customers check their email every single day… in fact gmail alone has 1.8 billion active users. 


Email lets you deliver every touchpoint, every follow-up, every relationship-building moment for a fraction of a penny.


When done right, it drives 30-40% of your total store revenue like it does for our clients.


Not through blasting discounts, but through a system built around your customer's behaviour.

Ad costs are rising, trust in the marketplace is at an all time low and most brands are stuck in the same trap:


Spending more to acquire customers they'll only ever sell to once.


The average customer needs 7 touchpoints before they buy, and right now, you're paying for every single one of them through ads.


There's a cheaper way: Email marketing.


Your customers check their email every single day… in fact gmail alone has 1.8 billion active users. 


Email lets you deliver every touchpoint, every follow-up, every relationship-building moment for a fraction of a penny.


When done right, it drives 30-40% of your total store revenue like it does for our clients.


Not through blasting discounts, but through a system built around your customer's behaviour.

Claim My Free Audit

Testimonials

The Results Speak for Themselves

Testimonials

The Results Speak for Themselves

$35M+ in email revenue generated across 85+ DTC brands and we're just getting started. However, numbers only tell half the story. 


Case Studies

Don't Take Our Word for It

Case Studies

Don't Take Our Word for It

Here's exactly what we've achieved for real brands and what's possible for yours.

Beauty and Fashion

BEAUTY BRAND

Added $1,462,359.01 of additional revenue 9 months after they started working with us.

Grew email list by 43,000 profiles in over 9 months.

Increased VIP segment (customers who purchased 5x or more) by

44%.

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Pets

SCOOCH

2.5x'd email revenue within 60 days of onboarding.

Doubled average subscriber length from 2-3 months to 5-6 months (using Recharge).

Created advanced retention strategies to minimise churn from their subscription program.

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Beauty and Fashion

Elanora

From $0 to $67K in Email Revenue In Just 60 Days - Chuzhao

Grew email list by 43,000 profiles in over 9 months.

Increased VIP segment (customers who purchased 5x or more) by

44%.

Learn More

How it works

We Don't Just Send Emails… We Think About Your Business Like We Own It.

How it works

We Don't Just Send Emails… We Think About Your Business Like We Own It.

Most agencies set up a welcome flow and call it strategy. 


We build a retention system engineered around one goal: making every customer worth more.

Here's how we do it:

Most agencies set up a welcome flow and call it strategy. 


We build a retention system engineered around one goal: making every customer worth more.

Here's how we do it:

01

Make Every Ad Dollar Work Harder

Every customer you retain is one you don't have to pay to acquire again. We reduce your dependency on paid ads by increasing how often and how fast existing customers come back. The result: your ad spend goes further, your CAC drops, and your margins improve.

01

Make Every Ad Dollar Work Harder

Every customer you retain is one you don't have to pay to acquire again. We reduce your dependency on paid ads by increasing how often and how fast existing customers come back. The result: your ad spend goes further, your CAC drops, and your margins improve.

02

First-to-Second Order Acceleration

The window between a customer's first and second purchase is the most critical moment in retention. Most brands miss it entirely. We build the exact sequences that pull customers back before they forget you exist because once they buy twice, a third purchase is inevitable if you have a good product.

02

First-to-Second Order Acceleration

The window between a customer's first and second purchase is the most critical moment in retention. Most brands miss it entirely. We build the exact sequences that pull customers back before they forget you exist because once they buy twice, a third purchase is inevitable if you have a good product.

03

Your Top Buyers Want to Spend More

In every brand, 20% of customers generate the majority of revenue. Most email teams treat every subscriber the same, but we don't. We identify your highest-value customers and build dedicated experiences that make them feel seen, turning your best buyers into loyal advocates who spend more, more often.

03

Your Top Buyers Want to Spend More

In every brand, 20% of customers generate the majority of revenue. Most email teams treat every subscriber the same, but we don't. We identify your highest-value customers and build dedicated experiences that make them feel seen, turning your best buyers into loyal advocates who spend more, more often.

Our Process

How Do We Actually Achieve This?

Our Process

How Do We Actually Achieve This?

Before we pitch you anything, we need to see what's actually going on inside your account.


Every brand is different. Your flows, your list health, your customer behaviour, your AOV… none of it is the same as other brands we’ve worked with.


So we don't walk in with a pre-packaged solution and a sales deck.


We audit first. We diagnose the real problems and then and only then, do we tell you what needs to be done.

Before we pitch you anything, we need to see what's actually going on inside your account.


Every brand is different. Your flows, your list health, your customer behaviour, your AOV… none of it is the same as other brands we’ve worked with.


So we don't walk in with a pre-packaged solution and a sales deck.


We audit first. We diagnose the real problems and then and only then, do we tell you what needs to be done.

That said, here's how the process looks for our average client once we get started:

That said, here's how the process looks for our average client once we get started:

Week 1

We Get Under the Hood

Before a single email goes out, we need to understand your brand completely.

Full Klaviyo audit to identify the exact bottlenecks.

Quick wins implemented immediately

Pop-up form rebuilt and optimised

Deliverability assessment and optimisation if needed

Deep research into your product, brand, customers, and competitors

Week 2

We Build the Engine

Flows written, designed, and built out from scratch

Campaigns running at 3-4 per week

Weekly progress report so you always know exactly what's happening and why

Week 3

We Optimise for Profit

This is where most agencies stop. We're just getting started.

New form and flow tests running every single week

First-to-second order time tracked and actively reduced

LTV monitored at the segment level so every decision is tied to real revenue impact

Your top 20% of customers identified, segmented, and nurtured separately.

The longer we work together, the better the system gets.

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Is This For You?

We don't work with everyone.

Is This For You?

We don't work with everyone.

Our reputation matters more to us than “more revenue”.


We've built it brand by brand, result by result, and we're not about to risk it by taking on a client we can't deliver for.


If we don't think we can move the needle for your brand, we'll be the first ones to say so.

This is for you if:

You're running an ecom brand doing at least $40k per month

You're spending on paid ads but not getting enough back from existing customers

You've tried handling email in-house, with a big agency or with a freelancer and it didn’t work.

You want a team that's in the trenches with you daily, not one you hear from once a month

You care about building real customer relationships, not just blasting discounts

This is NOT for you if:

You're doing under $1M per year email won't move the needle enough yet

You want to micromanage every send and second-guess every decision

You want a faceless agency that runs your emails from a distance

Is This For You?

Ready to Stop Leaving Money in Your List?

Is This For You?

Ready to Stop Leaving Money in Your List?

Here's the truth: every month you're not running email properly, your one-time buyers are becoming someone else's loyal customers.


We only take on a handful of new clients each month. And we don’t mean that in the marketing tactic way, but because we actually work like an extension of your in-house team. That takes real bandwidth, attention and daily communication.


If you're serious about turning your email channel into a profit machine, let's talk.

Here's what happens when you book a call:

We review your current email setup in the call and we’ll tell you if we can help or not

We identify the biggest gaps and opportunities in your account

We tell you exactly what we'd do, whether we work together or not

You've seen what we do.

Now let's talk about what we can do for you.

You've seen what we do.

Now let's talk about what we can do for you.

Spots are limited. We only onboard clients we know we can get results for.

Book Your Free Audit Call

FAQ

Got Questions? We've Got Answers

FAQ

Got Questions? We've Got Answers

How quickly can we get started?

What platforms do you work with?

How is this different from hiring a freelancer or a big agency?

Do you only do email or do you handle SMS too?

What does it cost?

What if I already have flows set up?

How involved do I need to be?

Do you sign long-term contracts?